Avoid objectionable content, violence, adult themes, and profanity.Īpp previews may only use captured footage of the app itself. Content and formatĪpp previews are for all audiences, so they must be appropriate for ages four and older. Make sure to use sample accounts when displaying personal information in your app previews. Craft messaging to explain UI transitions or features.Ĭonsider any demo content you may need to create. Use the first few moments of your preview to get users excited to download your app by showing them what makes your app unique.ĭevelop an outline or storyboard for each video that maps out a list of scenes you’ll need, and consider how many seconds you want to devote to each scene. Since videos autoplay on the App Store, it’s important to get to the point quickly.

If you have multiple previews, make sure that each video shows users something new about your app.

You can create a second or third preview to highlight additional features or specific content that users might not know about. Aim to tell a cohesive story that gives users a sense of the journey they’ll experience when using your app. Think about using your first app preview to show an overview of the app experience, focusing on the app’s core features and content. The following tips can help you create compelling previews that spark interest and drive downloads of your app. You can have up to three app previews for each language your app supports, and each preview can be up to 30 seconds long. App previews demonstrate the features, functionality, and user interface of your app using footage captured on device.

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