For instance, many advertisers bid higher just before holidays.

Time of year: Advertisers tend to bid higher or lower depending on the time of year.

What’s the difference between CPM and playback-based CPM?įluctuations in your CPM over time are normal, and happen for many reasons, such as:

Playback-based CPM: The cost an advertiser pays for 1,000 video playbacks where an ad is displayed.

An ad impression is counted anytime an ad is displayed.

CPM: The cost an advertiser pays for 1,000 ad impressions.You’ll see a few different CPM metrics in YouTube Analytics: CPMĬost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. We recommend you use all the different analytics YouTube gives to help you fully understand changes in your RPM. Or you may see your RPM go up with no significant change to views because viewers are signing up for Channel Memberships. RPM can’t tell you which revenue source is responsible for swings in your overall revenueīecause RPM combines several metrics, it can’t tell you which revenue source is responsible for swings in your revenue.įor example, you might see a decrease in RPM because your views may be up, but not all are ad-enabled views. Any other revenue generated indirectly through YouTube (services, speaking, consulting fees).Revenue made through brand deals and sponsorships (excluding YouTube BrandConnect).

Revenue made from selling merchandise or using the merch shelf.RPM is a useful monetization metric for creators, but it can’t tell your whole revenue story.

What does based mean